Posted March 7, 2013, at 1 pm

GOLDEN GATE BRIDGE ANNOUNCES “GO LIVE” DATE FOR ALL ELECTRONIC TOLLING – WEDNESDAY, MARCH 27, 2013

On March 27, 2013, Wednesday morning’s commute will look a little different - toll collectors will no longer be accepting cash in the toll lanes. After 60 days of functionality testing, both the technical and operational teams are ready to announce the official Golden Gate Bridge All Electronic Tolling “GO LIVE” date as March 27, 2013. In just 19 days, the Golden Gate Bridge will make the final transition to assessing all tolls electronically, using FasTrak and the three new Plate-By-Plate options that include: License Plate Account, One-Time Payment, and Toll Invoice. No more stopping in the toll lanes. Along with the announcement of the GO LIVE date of March 27, 2013, there are several additional all electronic tolling related announcements:

  1. Toll Collectors receive lay-off notices today that were mailed at COB on Monday, March 5. As of March 7, 2013, of the 28 fulltime collectors that were working in the lanes when the decision was made to move to all electronic tolling in January 2011, all but 9 have transitioned to another job here at the GGBHTD or have or will retire.
  2. Advertising campaign (radio and print) launched March 6 to raise awareness about the conversion to all electronic tolling at the Golden Gate Bridge. With the tag line, “Drive on through to the other side. All Electronic Tolling on the Golden Gate Bridge. No Stopping, Ever. Trippy.” accompanied with colorful 1960s styling, the campaign is intended to keep people talking about the conversion. The tie to the 1960s is appropriate in that the Golden Gate Bridge was the first bridge to develop and institute One-Way toll collection on October 19, 1968!
  3. Public Hearing on Thursday, March 21, at 9:30 am at the Golden Gate Bridge Board Room, Admin Bldg. The hearing is to receive public comments on a revision of the speed limit through the Toll Plaza. The current speed limit through the Golden Gate Bridge Toll Plaza is posted at 5 MPH while the other Caltrans-operated toll bridges in the Bay Area have a posted speed limit of 25 MPH through their FasTrak ONLY toll lanes. Once the report is ready (est. for availability March 14), it will be posted to our website to aid the public in determining their comments.
  4. Modifications at the Toll Plaza on GO LIVE, March 27: Commencing for the morning commute on March 27, 2013, there will no longer be any FasTrak ONLY toll lanes on the left side of the Toll Plaza as all toll lanes will accommodate all toll payment options. Additionally, to aid the smooth flow of traffic, toll lane #2 will be designated as the dedicated CARPOOL ONLY toll lane. Toll lane #2 is the second toll lane from the right (western side) at the Toll Plaza when heading south to San Francisco. Toll lane #2 will be only for eligible carpools (3+ persons per vehicle and motorcycles) using FasTrak during carpool hours, weekdays, 5 am to 9 am and 4 pm to 6 pm, except holidays. FasTrak is required to enter the CARPOOL ONLY toll lane. Learn more about carpool eligibility at Golden Gate Bridge: www.goldengate.org/tolls.

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