Updated March 23, 2012
Posted March 20, 2012

FOOD TRUCKS WILL RETURN TO GOLDEN GATE LARKSPUR FERRY TERMINAL

2012 season offers expanded services - Target start date is May 1, 2012

At the Friday, March 23, 2012, the Board of Directors (Board) of the Golden Gate Bridge, Bridge Highway and Transportation District (GGBHTD) voted to authorize staff to enter into an agreement with LJH Enterprises, dba The Mobile Gourmet to provide all-year, weekday food truck service at the Larkspur Ferry Terminal for a contract period of one-year, with four additional one-year option terms, exercisable at the GGBHTD’s discretion. The per-event payment to the GGBHTD will be the greater of the two: $100 ($300 for special events), or 3.5% of gross revenues. This program is anticipated to generate revenues between $30,000 and $35,000 annually. The 2012 food truck start date is targeted for May 1, 2012.

Concept for 2012 Food Truck Program Approved October 2011

Due to the success of the 2011 food truck program at the Larkspur Ferry Terminal, in October 2011, the Board approved an expanded concept offering fewer trucks but with more appearances — with as many as three trucks present year-round on weeknights, instead of only on Friday’s, May to September. Further, on days with larger ridership, like large events at AT&T Park, a larger scale offering could be made available.

By extending the number of days from one to five, coupled with expand the event season to a year-round experience, the food truck program will continue to support its original goals, which were successfully met in the 2011 season:

  1. Determine the interest level in the food truck experience by providing this value-added food service to both customers and area residents;
  2. Slow down disembarking ferry passengers, who often run to their vehicles in the parking lot, and thereby assist in improving overall terminal safety, in and around vehicles;
  3. Promote ferry transit to potential customers who may not be familiar with the system, including the Giants ferry service and Cal football game service at AT&T Park.

Request for Proposals Process for 2012 Program

On December 20, 2011, a Request for Proposal was released and The Mobile Gourmet and Ready Set Entertainment LLC submitted proposals. An internal GGBHTD Evaluation Committee reviewed and evaluated the proposals based on (1) Proposal Understanding and Approach (30%), (2) Proposer’s Qualifications and Experience (35%), and (3) Cost Proposal (35%). While both firms were found to have adequate qualifications and experience, the proposal from The Mobile Gourmet provides the District with a more generous revenue share than the proposal from Ready Set Entertainment.

2011 Food Truck Pilot Program

In March 2011, the Board approved a pilot program to allow a mobile gourmet food truck event at the Larkspur Ferry Terminal on Friday’s from 4 pm to 8 pm, May to September. The presence of the food trucks slowed down departing passengers as they exited; the trucks were instantly popular; and customer feedback was positive. The GGBHTD generated $3,655.98 in revenue from the pilot program over the 20 Friday appearances.