ggnewdistrictlogosmall new

 

FOR IMMEDIATE RELEASE
JUNE 20, 2003

GOLDEN GATE BRIDGE LIMITED EDITION HOLIDAY ORNAMENT INTRODUCED AT MARIN COUNTY FAIR JULY 2-6 COLLECTIBLE CELEBRATES FAIR THEME OF "THE BRIDGE FOR ALL GENERATIONS"

Available through the Golden Gate Bridge on-line store store.goldengate.org

Marin County, CA -- The Golden Gate Bridge is getting a head start on the holiday season with its announcement of the release of the first ever, official limited edition, annual holiday ornament. The debut of the ornament will be coordinated in conjunction with the 2003 Marin County Fair theme "The Bridge for All Generations," which celebrates the Bay Area icon with a retrospective of the Bridge's history and a glimpse into its future. The ornament will be available for the duration of the Fair, July 2-July 6 for $27.00 (includes tax) in the Golden Gate Pavilion where the Bridge's Roundhouse Gift Center will be re-created for Fair goers.

The ornament, 3" by 2", solid brass and finished in 24kt gold, is delicately designed with a three-dimensional replica of the Golden Gate Bridge framed with a blue sky backdrop. Handmade and manufactured by American artisans, this First Annual 2003 Limited Edition collectible is packaged in a custom gift box, and includes a stand for display purposes.

"The collectible ornament program was created as a new and innovative revenue stream modeled after the White House Historical Association Annual Ornament program," said Celia Kupersmith, General Manager of the Golden Gate Bridge. "The White House program began modestly in 1981 with sales of less than 2,000 ornaments. It progressed over the years to become the largest single Christmas ornament program in the United States. In 2002, orders approached 1 million ornaments, and the program has become the major fund-raiser for the White House Historical Association."

After the Marin County Fair, the ornament will be available at the Golden Gate Bridge roundhouse Gift Center located on the southeast side of the span and through the Golden Gate Bridge on-line store store.goldengate.org where shipping and handling fees and applicable tax apply. The ornament will retail for $24.99 plus tax.