MARCH 22, 2012


The Board of Directors of the Golden Gate Bridge, Highway and Transportation District (District) held a hearing in the Board Room, Administration Building, Golden Gate Bridge Toll Plaza, San Francisco, CA, on Thursday, March 22, 2012, at 9:37 a.m., for the purpose of receiving public comment on a proposal to increase Ferry “Stored Value” Clipper® fares.

Directors in Attendance (9): Directors Cochran, Fredericks, Moylan, Pahre, Renée, Sobel and Stroeh; First Vice President Eddie; President Reilly

Directors Not in Attendance (10): Directors Arnold, Campos, Chu, Elsbernd, Mar, Rabbitt, Sears, Snyder and Theriault; Second Vice President Grosboll

Staff Present: General Manager Denis Mulligan; Auditor-Controller Joseph Wire; District Engineer Ewa Bauer; Attorney David Miller; Secretary of the District Janet Tarantino; Deputy General Manager/Bridge Division Kary Witt; Deputy General Manager/Ferry Transit Division James Swindler; Acting Deputy General Manager/Administration and Development Ron Downing; Public Affairs Director Mary Currie; Assistant Clerk of the Board Lona Franklin

Visitors Present: None




Purpose of Public Hearing

The public hearing was conducted by President Reilly, who announced that the purpose of the public hearing is to receive public comment on a proposal to increase Ferry “Stored Value” Clipper® fares by 5%, effective July 1, 2012, and each July 1 through July 1, 2015, in conjunction with the Five-Year Fare Program.


Public Outreach

Secretary of the District Janet Tarantino reported that, in compliance with District policy,
public outreach was undertaken, as follows:

  • Notices were mailed to organizations and individuals on the District’s mailing list and copies were posted in various locations on District properties.
  • Legal notices were published in the Marin Independent Journal, the San Francisco Examiner and the Santa Rosa Press Democrat on Thursday, March 1 and again on Thursday, March 8.
  • Display ads were placed in the various area newspapers, including the Fast Forward, Bay Crossings, Commuter Times, La Voz, San Francisco Chronicle, the Marin Independent Journal, and online in the Marin County between January 19 and March 18.
  • A press release was posted to the web site on January 6, and was issued to targeted media. A media reminder was issued on January 13.
  • A formal public hearing notice and the associated staff report was posted on the District’s web site on March 16 and on
  • Posters were posted on all ferries, and posters and sandwich boards were placed in the ferry terminals from late January to present.
  • Information was eblasted to all bus and ferry subscribers, tweeted via Twitter and placed on Facebook on January 31, February 6 and March 15.
  • Public Open Houses were held at the San Francisco Ferry Terminal on February 7 and 15, and at the Larkspur Ferry Terminal on February 9. Display boards and comment forms were available in Spanish at these public venues.
  • The proposal was presented to the Ferry Passengers Advisory Committee on February 13, and to the Advisory Committee on Accessibility on March 15.

Attorney David Miller confirmed that the above-described public outreach meets the legal requirements for calling a Public Hearing.


Correspondence Received Relative to the Proposal

Ms. Tarantino reported that, as of Wednesday, March 21, the District received 34 comments on the proposal, 18 electronic and 16 written. With respect to the electronic comments, 10 expressed opposition, 3 expressed support and 5 were general comments about the proposal. With respect to the written comments, 8 expressed opposition, 5 expressed support, 1 was a general comment about the proposal and 2 were not applicable to the proposal.


Staff Presentation

President Reilly called upon Director of Planning Ron Downing to present staff’s recommendation to increase Ferry “Stored Value” Clipper® Fares. A copy of the staff report (attached as Exhibit 1) is available in the Office of the District Secretary and on the District’s web site.

Mr. Downing summarized the staff report stating that the Board of Directors (Board) at its meeting of November 19, 2010, by Ordinance No. 2010-02, adopted a 10% increase in fares for ferry passengers using the Clipper® Card Program (formerly referred to as “Frequent Rider” fares), as follows: Regional Ferry Clipper® Card one-way fare from Larkspur to San Francisco, $5.70; from Sausalito to San Francisco, $4.85; and, Clipper® Card Youth, Senior, Medicare and Disabled, $4.10.

The staff report provided the following summary of fare changes:

Current Adult Fare Effective January 1, 2011
Adult Fare Effective July 1, 2012
Adult Fare Effective July 1, 2013
Adult Fare Effective July 1, 2014
Adult Fare Effective July 1, 2015

Mr. Downing stated that the District plans to implement a 5% increase to Ferry “Stored Value” Clipper® fares on July 1, 2012, and each July 1 thereafter, through July 1, 2015. Ferry Clipper® fares will then increase on the same date as other fare increases within the Golden Gate Transit bus and ferry systems. Fares will be rounded to the nearest $0.25 in the same manner as ferry single-ride and bus cash fares are rounded.

Mr. Downing noted that senior, youth, disabled and adult single-ride “cash” fares are not affected by this proposal because these fares were already addressed in the adopted five-year fare program. Special event fares are also not affected by this proposal.

Mr. Downing stated that approval of this proposal will make it possible for the District to meet its goal of 40% farebox recovery on ferries. The fare increase will affect about 2,500 daily ferry riders. He concluded by stating that implementation of the above- referenced fare program is estimated to generate additional passenger revenue of approximately $2 million over the remaining four years of the five-year fare program, assuming projected levels of ferry services and patronage remain unchanged.


Public Comments

President Reilly then opened the public hearing to receive public comment, noting that all comments will be entered into the record. She announced the following public comment procedures, noting that: (1) there is a three-minute limit for each speaker; and, (2) while speaking into the microphone, the speaker should state his or her name, and if representing an organization, state the full name of the organization.

There was no public comment.


Closing Remarks

Secretary of the District Janet Tarantino stated that the deadline for receiving written comments on this proposal is March 22, 2012, at 4:30 p.m. Following the deadline for comments, staff will carefully consider the suggestions and comments that have been received, and will then develop a staff report that will include a summary of public comments and a recommendation.

She further reported that the staff recommendation will be presented to the Finance-Auditing Committee at its meeting of Thursday, April 26. It is anticipated that the Committee will forward its recommendation to the Board of Directors for consideration at its meeting of Friday, April 27. All meetings will be held in the Board Room, Administration Building, Golden Gate Bridge Toll Plaza, San Francisco, CA, beginning at 10:00 a.m.

Finally, she stated that the staff report will be available for the public to view on the District web site on Monday, April 23 by 4:30 p.m.



All business having been concluded, the public hearing was closed at 9:43 a.m.



Respectfully submitted,

s/ Janet S. Tarantino
Secretary of the District




Exhibit 1: Staff Report entitled, “Public Hearing to Receive Public Comment on a Proposal to Increase Ferry ‘Stored Value’ Clipper® Fares”