March 23, 2012

 

REPORT OF THE GOVERNMENTAL AFFAIRS
AND PUBLIC INFORMATION COMMITTEE/
COMMITTEE OF THE WHOLE

 

Honorable Board of Directors
Golden Gate Bridge, Highway
  and Transportation District

 

A meeting of the Governmental Affairs and Public Information Committee/Committee of the Whole (Committee) was held in the Board Room, Administration Building, Toll Plaza, San Francisco, CA, on Friday, March 23, 2012, at 9:35 a.m., Chair Cochran presiding.

Committee Members Present (5): Chair Cochran; Vice Chair Campos; Directors Eddie and Moylan; President Reilly (Ex Officio)
Committee Members Absent (4): Directors Mar, Renée, Sears and Snyder
Other Directors Present (7): Directors Arnold, Elsbernd, Fredericks, Pahre, Sobel, Stroeh and Theriault

Committee of the Whole Members Present (12): Directors Arnold, Campos, Cochran, Elsbernd, Fredericks, Moylan, Pahre, Sobel, Stroeh and Theriault; First Vice President Eddie; President Reilly (Ex Officio)
Committee of the Whole Members Absent (7): Directors Chu, Mar, Rabbitt, Renée, Sears, Snyder; Second Vice President Grosboll

Staff Present: General Manager Denis Mulligan; Auditor-Controller Joseph Wire; District Engineer Ewa Bauer; Secretary of the District Janet Tarantino; Attorney David Miller; Deputy General Manager/Bridge Division Kary Witt; Deputy General Manager/Ferry Transit Division James Swindler; Acting Deputy General Manager/Administration and Development Ron Downing; Marketing and Communications Director Peter Guthlein; Public Affairs Director Mary Currie; Executive Assistant to the General Manager Amorette Ko; Assistant Clerk of the Board Lona Franklin

Visitors Present: None

   
1.

Authorize Execution of an Agreement with LJH Enterprises, dba The Mobile Gourmet Relative to Request for Proposals No. 2012-FT-5, Mobile Gourmet Food Trucks at the Larkspur Ferry Terminal

In a memorandum to Committee, Marketing and Communications Director Peter Guthlein, Deputy General Manager/Administration and Development Kellee Hopper, Deputy General Manager/Ferry Transit Division James Swindler and General Manager Denis Mulligan reported on staff’s recommendation to authorize an Agreement with LJH Enterprises, dba The Mobile Gourmet (The Mobile Gourmet), for mobile gourmet food trucks at the Larkspur Ferry Terminal (LFT), to take place year-round on weeknights, and on days with anticipated large ridership.

The staff report stated that the Board of Directors (Board) of the Golden Gate Bridge, Highway and Transportation District (District), by Resolution No. 2011-025 at its meeting of March 25, 2011, approved a Pilot Program to host gourmet food trucks at the LFT, beginning in May 2011 and concluding in September 2011.

The staff report further stated that the goals of the Pilot Program were: 1) to determine the feasibility of hosting such an event on a regular basis; 2) to slow passengers as they departed the ferry and thereby assist with safety efforts to keep customers from running from the ferry into the parking lot, in and around vehicles; and, 3) to provide a means of promoting ferry transit for people who may not be familiar with the system, including ferry service to AT&T Park for San Francisco Giants baseball games and for other special events at AT&T Park. The Pilot Program exceeded District expectations on many levels, including slowing down departing passengers as they exited the ferry.

The staff report indicated that the Board, by Resolution No. 2011-094 at its meeting of October 28, 2011, provided its permission to proceed with providing mobile gourmet food trucks at the LFT, pursuant to the District’s 2010 Master Ordinance, Section I., General Conditions, subsection E., Business Activities on District Property, which requires that “no person shall sell or offer to sell to the public goods or services or engage in any business or profession on property of the District without having first obtained permission from the Board of Directors.”

The staff report also stated that, on December 20, 2011, the District advertised Request for Proposals (RFP) No. 2012-FT-5, Mobile Gourmet Food Trucks at Larkspur Ferry Terminal, and two proposals were received by the deadline of January 24, 2012, from LJH Enterprises, dba The Mobile Gourmet, and from Ready Set Entertainment, LLC. A Selection Committee reviewed and evaluated the proposals and, following interviews with both proposers, determined that LJH Enterprises, dba The Mobile Gourmet (The Mobile Gourmet), was the higher ranked company, was better qualified to provide the necessary services and offered the District a more generous revenue share.

In addition, the staff report stated that the Disadvantaged Business Enterprise (DBE) Program Administrator has determined that The Mobile Gourmet has complied with the DBE requirements applicable to this Agreement and that no DBE participation is anticipated during the performance of these services.

Copies of the reports are available from the Office of the District Secretary and on the District’s web site.

At the meeting, Mr. Guthlein briefly summarized the staff report, stating that the Pilot Program that took place during the summer of 2011 was very successful and well received. He indicated that the proposed Program will use a smaller number of trucks each day and the District will enter into a Services Agreement with a single contractor for performance of the entire program.

Discussion ensued, including the following inquiries:

  • Director Pahre made the following inquiries:
    • She inquired as to how the individual trucks will be chosen and whether they will be rotated throughout the Program for greater opportunity. In response, Mr. Guthlein stated that the Services Agreement will be entered into with a single event planner, who will then coordinate all trucks and food.
    • She inquired as to whether the trucks will be provided with equality as far as the days and times they will operate. In response, Mr. Guthlein stated that The Mobile Gourmet is the contractor, and they have relationships with a number of Bay Area food trucks. It is likely they rotate the opportunities among those trucks. If some trucks are more popular than others, the popular trucks are more likely to sell food on multiple occasions.
  • Director Sobel inquired as to whether other vendors would be able to find an opportunity to become part of the rotation of food trucks at the LFT. In response, Mr. Guthlein stated that the intention is to work with the contractor such that food trucks that wish to participate will have an opportunity to do so.
  • Director Campos inquired as to the terms of the Services Agreement. In response, Mr. Guthlein stated that the proposal is for a one-year term, with four one-year options to be exercised at the District’s discretion. He reported that the District will be guaranteed $100.00 per event as its revenue share, or 3.5% of gross revenues, whichever is greater. For special events, the guaranteed revenue share will be $300.00 or 3.5% of gross revenues, whichever is greater. Mr. Mulligan added that the purpose of the Program is to increase safety at the LFT by slowing down passengers exiting the ferries and passing through the parking lot. The motive is not financial but, instead, is to provide high-quality customer service to ferry riders.

Staff recommended and the Committee concurred by motion made and seconded by Directors STROEH/REILLY to forward the following recommendation to the Board of Directors for its consideration:

RECOMMENDATION

The Finance-Auditing Committee recommends that the Board of Directors authorize execution of an Agreement with LJH Enterprises, dba The Mobile Gourmet, Pleasanton, CA, relative to Request for Proposals 2012-FT-5, Mobile Gourmet Food Trucks at the Larkspur Ferry Terminal, with a guaranteed per-event payment to the District of $100.00, or $300.00 per special event, or 3.5% of gross revenue received, whichever is greater, for a one-year term, with four additional one-year option terms exercisable at the District’s sole discretion; with the understanding that staff will consult with appropriate regulatory agencies concerning this Program.

Action by the Board at its meeting of March 23, 2012
NON-CONSENT CALENDAR

AYES (12): Chair Cochran; Directors Arnold, Campos, Elsbernd, Fredericks, Moylan, Pahre, Sobel, Stroeh and Theriault; First Vice President Eddie; President Reilly (Ex Officio)
NOES (0): None


   
2.

Public Comment

There was no public comment.

   
3.

Adjournment

All business having been concluded, the meeting was adjourned at 9:40 a.m.

   

 

Respectfully submitted,

s/ Gerald D. Cochran, Chair
Governmental Affairs and Public Information Committee