October 28, 2011

 

REPORT OF THE GOVERNMENTAL AFFAIRS
AND PUBLIC INFORMATION COMMITTEE/
COMMITTEE OF THE WHOLE

 

Honorable Board of Directors
Golden Gate Bridge, Highway
  and Transportation District

 

Honorable Members:

A meeting of the Governmental Affairs and Public Information Committee/Committee of the Whole (Committee) was held in the Board Room, Administration Building, Toll Plaza, San Francisco, CA, on Friday, October 28, 2011, at 9:48 a.m., Chair Boro presiding.

Committee Members Present (6): Chair Boro; Vice Chair Campos; Directors Eddie, Moylan and Snyder; President Reilly (Ex Officio)
Committee Members Absent (2): Directors Mar and Renée
Other Directors Present (8): Directors Arnold, Cochran, Elsbernd, Pahre, Rabbitt, Sobel, Stroeh and Theriault

Committee of the Whole Members Present (14): Directors Arnold, Boro, Campos, Cochran, Elsbernd, Moylan, Pahre, Rabbitt, Snyder, Sobel, Stroeh and Theriault; First Vice President Eddie; President Reilly (Ex Officio)
Committee of the Whole Members Absent (5): Directors Brown, Chu, Mar and Renée; Second Vice President Grosboll

Staff Present: General Manager Denis Mulligan; Auditor-Controller Joseph Wire; District Engineer Ewa Bauer; Secretary of the District Janet Tarantino; Attorney David Miller; Deputy General Manager/Bridge Division Kary Witt; Deputy General Manager/Bus Transit Division Teri Mantony; Acting Deputy General Manager/Ferry Transit Division Christian Stark; Deputy General Manager/Administration and Development Kellee Hopper; Assistant Clerk of the Board Lona Franklin

Visitors Present: None

 

   
1.

Approve Operation of Mobile Gourmet Food Trucks at the Larkspur Ferry Terminal

In a memorandum to Committee, Deputy General Manager/Administration and Development Kellee Hopper, Deputy General Manager/Ferry Transit Division James Swindler and General Manager Denis Mulligan reported on staff’s recommendation to approve the operation of gourmet food trucks at the Larkspur Ferry Terminal, on a revenue-sharing basis, pursuant to the District’s 2010 Master Ordinance. A copy of the report is available from the Office of the District Secretary and on the District’s web site.

The Board of Directors (Board) of the Golden Gate Bridge, Highway and Transportation District (District), by Resolution 2011-025 at its meeting of March 25, 2011, approved a pilot program to host gourmet food trucks at the Larkspur Ferry Terminal on Friday afternoons and evenings, beginning in May 2011 and concluding in September 2011.

The staff report stated that the goals of the pilot program were to: 1) determine the feasibility of hosting such an event on a regular basis; 2) slow passengers departing the ferry, thereby improving safety in the parking lot, in and around vehicles; 3) promote ferry travel for people unfamiliar with the system; and, 4) cross-promote other ferry services, such as the Giants Ferry and ferry service to the University of California at Berkeley (Cal Bears) football games at AT&T Park.

The staff report also stated that the pilot program exceeded District expectations, without interfering with ferry service, by slowing down passengers exiting from the ferry; and, attracted community residents and family members of passengers, as evidenced by the positive feedback from customers and by the appearance of event information on local events websites and blogs. The pilot program also generated revenue of $3,655.98, to help defray costs associated with event promotion.

Ms. Hopper also provided a PowerPoint presentation (PowerPoint), with additional information about how the pilot program was conducted. Several slides displayed photographs of gourmet food truck vendors, and other photographs illustrated the festive atmosphere and the high number of customers accessing the food trucks. Entertainment and attractions were provided; and, Facebook and Twitter reported on the events, along with the Marin Mommies website. A copy of the PowerPoint is available from the Office of the District Secretary and on the District’s web site.

At the meeting, Ms. Hopper reported that employees were encouraged to attend the events and to purchase food from the gourmet food trucks, being provided with a 25% discount if they displayed their employee badges. Face painting, balloons and other activities were available and at one of the events, a high school band played music. She stated that a strong grass roots promotion effort was done by the event planner. By summer’s end, the event was discussed often in area blogs.

Ms. Hopper stated that staff recommends that a smaller event take place daily on a year-round basis. Smaller events would alleviate the technical problems created by having 5,000 to 6,000 people in attendance, while continuing to achieve the goal of slowing down departing passengers.

Discussion ensued, including the following comments and inquiries:

• Director Eddie inquired as to the amount of staff time required for the events. In response, Ms. Hopper stated that only a minimum of staff time would be required. She indicated that the event planner handled all details for the events held between May and September 2011. She added that the event planner handled clean-up and the District disposed of the trash. She concluded by stating that the number of times the Port-A-Potty was cleaned each week was increased because of the number of people who attended.

• Director Pahre inquired as to whether, during May through September, larger events would be advantageous. In response, Ms. Hopper stated that a caveat is included in staff’s proposal, such that a change can be made, if a large number of people at the terminal were anticipated.

• Director Arnold inquired as to whether a contract with an event planner would be required. In response, Ms. Hopper stated that the District would issue a Request for Proposals (RFP) for a series of one-year contracts, with options.

• Director Snyder inquired as to whether arriving or departing transit customers would be impacted negatively by the events, or whether access to any public areas would be compromised. In response, Ms. Hopper stated that the events were located in an area not used for vehicle parking, and where disabled parking is not impacted. She indicated the area is sometimes used as a “Kiss-n-Ride” stop. Mr. Mulligan added that the District has received no complaints from customers but, instead, has received encouragement. He concluded by stating that the Marin Independent Journal published an article congratulating the District.

Staff recommended and the Committee concurred by motion made and seconded by Directors STROEH/REILLY to forward the following recommendation to the Board of Directors for its consideration:

RECOMMENDATION

The Governmental Affairs and Public Information Committee/Committee of the Whole recommends that the Board of Directors approve the operation of gourmet food trucks at the Larkspur Ferry Terminal, based on the success of the pilot program that was completed on September 30, 2011, pursuant to SECTION I., GENERAL CONDITIONS, SUBSECTION E., BUSINESS ACTIVITIES ON DISTRICT PROPERTY of Master Ordinance 2010.

Action by the Board at its meeting of October 28, 2011 – Resolution
NON-CONSENT CALENDAR

AYES (14): Directors Arnold, Boro, Campos, Cochran, Elsbernd, Moylan, Pahre, Rabbitt, Snyder, Sobel, Stroeh and Theriault; First Vice President Eddie; President Reilly (Ex Officio)
NOES (0): None

   
2.

Public Comment

There was no public comment.

   
3.

Adjournment

All business having been concluded, the meeting was adjourned at 9:59 a.m.

   

 

Respectfully submitted,

s/ Albert J. Boro, Chair
Governmental Affairs and Public Information Committee