March 25, 2011

 

REPORT OF THE GOVERNMENTAL AFFAIRS
AND PUBLIC INFORMATION COMMITTEE/
COMMITTEE OF THE WHOLE

 

Honorable Board of Directors
Golden Gate Bridge, Highway
  and Transportation District

 

Honorable Members:

A meeting of the Governmental Affairs and Public Information Committee/Committee of the Whole (GAPI) was held in the Board Room, Administration Building, Toll Plaza, San Francisco, CA, on Friday, March 25, 2011, at 9:45 a.m., Chair Boro presiding.

Committee Members Present (5): Chair Boro; Directors Campos, Eddie and Snyder; President Reilly (Ex Officio)
Committee Members Absent (1): Director Moylan
Other Directors Present (8): Directors Cochran, Elsbernd, Grosboll, Pahre, Rabbitt, Renée, Sobel and Theriault;

Committee of the Whole Members Present (13): Directors Boro, Campos, Cochran, Elsbernd, Grosboll, Pahre, Rabbitt, Renée, Snyder, Sobel and Theriault; First Vice President Eddie; President Reilly (Ex Officio)
Committee of the Whole Members Absent (6): Directors Brown, Chu, Mar, McGlashan, Moylan and Stroeh

Staff Present: General Manager Denis Mulligan; District Engineer Ewa Bauer; Acting Auditor-Controller Gayle Prior; Secretary of the District Janet Tarantino; Attorney David Miller; Deputy General Manager/Bus Transit Division Teri Mantony; Deputy General Manager/Ferry Transit Division Jim Swindler; Deputy General Manager/Administration and Development Z. Wayne Johnson; Marketing and Communications Director Kellee Hopper; Executive Assistant to the General Manager Amorette Ko; Assistant Clerk of the Board Lona Franklin


 

   
1.

Approve Actions Relative to a Pilot Program to Allow Mobile Gourmet Food Trucks at the Larkspur Ferry Terminal

In a memorandum to Committee, Marketing and Communications Director Kellee Hopper, Deputy General Manager/Administration and Development Z. Wayne Johnson, Deputy General Manager/Ferry Transit Division James Swindler and General Manager Denis Mulligan provided a report on staff’s recommendation to approve a pilot program (Program) to allow mobile gourmet food trucks at the Larkspur Ferry Terminal.

The staff report stated that staff was recently approached by Event Bank, LLC (Event Bank), a local event organizer interested in hosting gourmet food trucks at the Larkspur Ferry Terminal. Such events have become popular nationally over the last several years, and San Francisco has become a popular venue.

The staff report indicated that the District has had previous experience partnering with Event Bank for the BOOKSTOCK event, held at AT&T Park in 2009. In addition, the report stated that Event Bank’s producers have successfully hosted between 50 and 200 similar promotions in the area. The staff report stated that the event organizer will be responsible for hiring the food trucks and other associated personnel, and ensuring they have the necessary insurance and permits, and will be responsible for all set up and clean up costs. In addition, the event organizer will bear the full responsibility for any and all damage and liabilities that may arise from the Program and will indemnify and defend the District from all claims arising from the program except for damages caused solely by the District. A copy of the staff report is available from the Office of the District Secretary and on the District’s web site.

At the meeting, Ms. Hopper briefly summarized the staff report, stating that three or four trucks are envisioned as the Program, one day per week, on Friday afternoons. She pointed out that gourmet food trucks would provide customers an additional amenity, provide the District a unique way to promote ferry transportation and help to promote special event ferries, such as the San Francisco Giants Baseball ferry and the University of California Golden Bears Football ferry. She added that the Program would commence in May 2011 and end in September 2011, but could be discontinued should the District elect to do so.

Discussion ensued, including the following comments and inquiries:

  • Director Eddie inquired as to whether the District would receive a share of the revenue from the gourmet food trucks. In response, Mr. Mulligan stated that the District will receive 15% of receipts. He observed that it will be an opportunity to draw new customers and to offer better service.
  • Director Snyder inquired as to whether offering food for sale in the parking area would detract from the concessionaire services aboard the ferries. In response, Ms. Hopper stated that only snack foods and drinks are sold aboard ferries at this time, and that competition created by the availability of gourmet food would likely be very little.
  • Director Boro commented that the idea behind gourmet food trucks is for people to purchase the food and carry it with them to their homes or other destinations. In response, Ms. Hopper stated that customers could purchase meals from the gourmet food trucks and either carry it onboard the ferry or bring to another location.
  • President Reilly commented that she is enthusiastic about this idea and suggested that the District may want to enhance the Program by including music. In response, Ms. Hopper stated that staff is investigating the possibility of providing music during these events. She added that these gourmet food trucks will be the first in Marin County.
  • Director Elsbernd commented that a similar idea would work well in San Francisco at the bus parking area. In response, Mr. Mulligan stated that, once the bus parking area in San Francisco has been paved, staff could investigate the possibility of providing gourmet food trucks there, as well. He concluded by stating that the District will gain experience from allowing gourmet food trucks in Larkspur.

Staff recommended and the Committee concurred by motion made and seconded by Directors REILLY/EDDIE to forward the following recommendation to the Board of Directors for its consideration:

RECOMMENDATION

The Governmental Affairs and Public Information Committee recommends that the Board of Directors approve a pilot program to host gourmet food trucks at the Larkspur Ferry Terminal, beginning in May 2011 and concluding in September 2011; and, authorize the General Manager to enter into an agreement with Event Bank, LLC, for the implementation and management of the pilot program.

Action by the Board at its meeting of March 25, 2011 – Resolution
NON-CONSENT CALENDAR

AYES (13): Directors Boro, Campos, Cochran, Elsbernd, Grosboll, Pahre, Rabbitt, Renée, Snyder, Sobel and Theriault; First Vice President Eddie; President Reilly (Ex Officio)
NOES (0): None

   
2.

Public Comment

There was no public comment.

   
3.

Adjournment

All business having been concluded, the meeting was adjourned at 10:00 a.m.

   

 

Respectfully submitted,

s/ Albert J. Boro, Chair
Governmental Affairs and Public Information Committee