August 26, 2005
(For Board: September 9, 2005)
REPORT OF THE GOVERNMENTAL AFFAIRS
AND PUBLIC INFORMATION COMMITTEE/
Honorable Board of Directors
Golden Gate Bridge, Highway
and Transportation District
Honorable Members:
A meeting of the Governmental Affairs and Public Information Committee/Committee of the Whole was held in the Board Room, Administration Building, Toll Plaza, San Francisco, California, on Friday, August 26, 2005, at 9:30 a.m., Chair Boro presiding.
Committee Members Present (4): Chair Boro; Vice Chair Martini; Director Kerns; President Middlebrook (Ex Officio)
Committee Members Absent (4): Directors Dufty, McGoldrick, Reilly and Sandoval
Other Members Present (8): Directors Brown, Cochran, Eddie, Hernández, Moylan, Pahre, Shahum and Stroeh
Committee of the Whole Members Present (12): Directors Brown, Cochran, Eddie, Hernández, Kerns, Martini, Pahre, Shahum and Stroeh; Second Vice President Boro; First Vice President Moylan; President Middlebrook
Committee of the Whole Members Absent (6): Directors Ammiano, Dufty, McGoldrick, Murray, Reilly and Sandoval
[On this date, there was one vacancy on the Board of Directors.]
Staff Present: Acting General Manager and Deputy General Manager/Bridge Division Kary H. Witt; District Engineer Denis J. Mulligan; Auditor-Controller Joseph M. Wire; Secretary of the District Janet S. Tarantino; Attorney David J. Miller; Deputy General Manager/Bus Division Susan C. Chiaroni; Deputy General Manager/Administration and Development Teri W. Mantory; Public Affairs Director Mary C. Currie; Marketing and Communications Director Kellee Hopper; Executive Assistant to the General Manager Amorette Ko; Assistant Clerk of the Board Karen B. Engbretson
Visitors Present: None
| 1. | Status Report on State/Federal Legislation Acting General Manager Kary Witt reported on the status of the following federal legislation:
Mr. Witt reported on the status of the following state legislation:
Discussion ensued, including the following:
Action by the Board - None Required |
| 2. | Update on Public Outreach Activities Customer Relations Supervisor Helen Haas, Public Affairs Director Mary Currie, Marketing and Communications Director Kellee J. Hopper, Deputy General Manager/Administration and Development Teri Mantony and Acting General Manager Kary Witt provided an update on the public outreach activities of the District. The report stated that this update is provided in response to a request by the 2004/2005 Public Education Campaign Advisory Committee, formed in August 2004, to assist staff in developing a comprehensive public education and public relations campaign. The report outlined strategic public outreach initiatives and activities that have been accomplished since January 2005 through the Public Affairs, Customer Service, and Marketing and Communications (Marketing) Departments, including web site activities; new customer materials; and, improvements made to the District customer service telephone system. The report described the changes and upgrades made to the District’s web site, including the following accomplishments:
The report also described a new bilingual New Riders booklet (copy of which was attached to the staff report), which was created to minimize rider apprehension and promote better understanding of the Golden Gate Transit bus and ferry system for potential transit customers. This booklet will be distributed through the Customer Relations Department, in quarterly mailings to hotels and libraries and through continued transit information requests. The report stated that staff is currently updating a new edition of Highlights, Facts and Figures, an overview of District history and current operations. The report noted that District staff routinely makes presentations on a wide range of topics to various community and industry stakeholder groups, and that a listing of these speaking engagements are now provided monthly in the General Manger’s report to the Board of Directors. The report stated that in September 2004, the District upgraded the Automatic Call Distribution Software (ACDS) in order to provide current technological advances to telephone services management, including real-time statistical information regarding call distribution and operator performance. The report noted that since January 2005, an average of 15,300 calls per month were answered by the Customer Service Representatives, with a low abandoned call rate.
The report also noted the positive outcome of an audit performed by the Government Accounting Office of the District’s outreach activities to populations with limited English proficiency. Following the audit, the Government Accounting Office found that the District was more responsive to its non-English speaking populations than many other agencies across the nation. The report listed other general outreach activities, including additional accomplishments by the Public Affairs, the Marketing and the Customer Relations Departments. A copy of the report, including a copy of the New Riders booklet, is available in the Office of the Secretary of the District and on the District’s web site. At the meeting, Teri Mantony summarized the staff report and highlighted the high priority public outreach efforts that the 2004/2005 Public Education Campaign Advisory Committee had recommended for staff to undertake. Color copies of the Home page and the Multimedia Gallery page of the web site were distributed to the Committee. Mary Currie also briefly described the efforts she undertook during some of the recent newsworthy events that generated high interest in the District, including the shooting of the Golden Gate Bridge toll collector in April 2005. Discussion ensued, including the following:
Action by the Board - None Required |
| 3. | Status Report from the Board Appointee on the San Francisco Bay Area Water Transit Authority (WTA) Chair Boro, the San Francisco Bay Area Water Transit Authority (WTA) Board Appointee, provided a status report on recent activities of the WTA. The following items were provided to the Committee: Notice of Cancellation for the August 25, 2005, and August 11, 2005, and July 28, 2005, meetings of the Board of Directors; and, Minutes of the May 26, 2005, meeting of the WTA Board of Directors. Copies are available in the Office of the District Secretary and on the District’s web site. Chair Boro stated that the next meeting of the WTA Board of Directors will be held on September 22, 2005. He reported on federal funding earmarked for the WTA as part of SAFETEA-LU, the recently enacted federal transportation funding bill. This funding was described in detail in a document provided to WTA Board members by the WTA’s legislative representative, a copy of which he requested the Secretary of the District to provide to the members of the Board of Directors. Chair Boro noted that the $20 million was earmarked for Port Sonoma ferry service in SAFETEA-LU independent of both the WTA and the District, and that both agencies should meet together with the private developer of Port Sonoma regarding the allocation of the funding and the potential development of ferry service at the Port Sonoma site. Discussion ensued, including the following:
Action by the Board - None Required |
| 4. | Public Comment There was no public comment |
| 5. | Adjournment All business having been concluded, the meeting was declared adjourned at 10:00 a.m. |
Respectfully submitted,
/s/Albert J. Boro, Chair
Governmental Affairs and Public Information Committee