SECOND
ANNUAL GOLDEN GATE BRIDGE ORNAMENT UNVEILED IN CELEBRATION OF SPANS
67th BIRTHDAY
On
Thursday, May 27, 2004, the second annual Golden Gate Bridge ornament
debuted and the sales season officially kicked-off in celebration of
the spans 67th birthday. The 2004 ornament is the second annual
Golden Gate Bridge ornament to debut and is handmade and manufactured
by American artisans, featuring a stunning three dimensional design
of the massive Golden Gate Bridge south tower, and is 2 ¾"
x 3 ½" , solid brass and finished in 24kt gold. The ornament
is available for $15.99 (plus shipping and handling) online at
http://store.goldengate.org,
at the Golden Gate Bridge Gift Center or by calling 415-921-2342. With
orders of 25 ornaments or more, a 10% discount is offered.
The collectible ornament program was created in 2003 as just one of
several new and innovative revenue generators. The fledgling Golden
Gate Bridge Ornament Program launched in July 2003 generated 1,600 sales.
The 2003 ornament, which features a three-dimensional replica of the
Golden Gate Bridge framed with a blue sky backdrop, is available for
$24.99 (plus tax and shipping). This years ornament sales program
will be expanded to target corporations, collectors, and will be sold
at District facilities such as the ferry terminals and aboard the ferries.
A goal of tripling the sales over last year has been set.
The Golden Gate Bridge Ornament Program is modeled after the White House
Historical Association Annual Ornament program which began modestly
in 1981 with sales of less than 2,000 ornaments and has progressed to
become the largest single Christmas ornament program in the U.S. as
orders topped 1.2 million in 2003.