SECOND ANNUAL GOLDEN GATE BRIDGE ORNAMENT UNVEILED IN CELEBRATION OF SPANS 67th BIRTHDAY

On Thursday, May 27, 2004, the second annual Golden Gate Bridge ornament debuted and the sales season officially kicked-off in celebration of the spans 67th birthday. The 2004 ornament is the second annual Golden Gate Bridge ornament to debut and is handmade and manufactured by American artisans, featuring a stunning three dimensional design of the massive Golden Gate Bridge south tower, and is 2 ¾" x 3 ½" , solid brass and finished in 24kt gold. The ornament is available for $15.99 (plus shipping and handling) online at http://store.goldengate.org, at the Golden Gate Bridge Gift Center or by calling 415-921-2342. With orders of 25 ornaments or more, a 10% discount is offered.

The collectible ornament program was created in 2003 as just one of several new and innovative revenue generators. The fledgling Golden Gate Bridge Ornament Program launched in July 2003 generated 1,600 sales. The 2003 ornament, which features a three-dimensional replica of the Golden Gate Bridge framed with a blue sky backdrop, is available for $24.99 (plus tax and shipping). This years ornament sales program will be expanded to target corporations, collectors, and will be sold at District facilities such as the ferry terminals and aboard the ferries. A goal of tripling the sales over last year has been set.

The Golden Gate Bridge Ornament Program is modeled after the White House Historical Association Annual Ornament program which began modestly in 1981 with sales of less than 2,000 ornaments and has progressed to become the largest single Christmas ornament program in the U.S. as orders topped 1.2 million in 2003.